As I speak with many business owners, brand managers and marketing/advertising executives throughout the course of a week – there is a common thread in organic search engine result discussions. I’m told… “We’re already ranking #1 in the search engines for ‘xyz.'” My analytical mind approaches this naturally with the following questions, is your audience even looking for ‘xyz’? Has your ranking for ‘xyz’ boosted relevant search engine traffic to your website?
As indicated with a Google search, I am ranked for ‘freshmenz’ (one of many nicknames that I have received over the years) but – who cares – because nobody is looking, according to Google Adwords Keyword Tool results, seen here:
When it comes to successful content marketing (as in the case with social media strategies) – the first step in a successful campaign is listening: strategic planning, research and analysis. It is not all about your website (Technical Marketing, including but not simply limited to SEO), but the relevant content that exists on the Internet linking back to your website.
Many companies approach SmartFinds with the idea that they simply need help with organic search engine results for a narrow scope of key phrases. Yet, a sophisticated keyword research process – specific to their industry – determines relevant, highly searched phrases that work as excellent targets for their organic content marketing campaign. Our clients operate in highly competitive industries, so challenges vary in order to successfully feature relevant key phrase rich content for the search engines to index.
A digital marketing strategy can energize your brand by helping you becoming a relevant authority. A viable and valuable resource. While navigating and constantly researching the ebb and flow of the Internet, we uncover the unfulfilled needs of consumers and unexplored business opportunities, relevant to your goals.
An active audience – with needs and desires – needs to be constantly monitored and analyzed to drive positive results. However, this does not mean that a poor product or service will yield an ROI. Rather, the Internet can escalate your business if you understand what your audience enjoys, avoid what turns them off and engage in genuine communications.
As you pass your competitors in an increasingly ( new media ) digital world… You’ll love the results!
Would you like an evaluation of your digital strategies? Do you want to learn about your website (…how it is performing on the Internet) and how it is currently impacting your audience? Feel free to share this with others or drop me a note.