Increasing Relevance to Improve Ranking

31 07 2009

I can’t stress the importance of research, strategy and planning (enough) in any good marketing strategy. I attempted to describe this in my post from this April titled: Moving the Needle with “New Media” – Technically Speaking (under the subheading: Finally, don’t just throw your time or budget away!) A solid digital business strategy will ensure that the work done has an incremental and long-term value for years to come. Is this branding at its best?

Yesterday, I was training a small group on best blogging practices. Good thing, I’m able to use my own blog as an example of how content marketing has a “shelf life of years.”

I have started several blogs over the years either for friends, clients and even myself – all with a variety of different purposes or strategies. This very blog (http://www.freshmenz.wordpress.com) (originally) started in May of 2008 to discuss products that my family uses in our home.

In May of this year, I started using this blog to discuss topics of interest to share certain passions, experiences and stories in my life. Thus, I began writing somewhat regularly on this blog. As it began to pick up popularity with my content on social media and digital marketing, this caused some confusion with some of my audience.

For example, I had a Michigan business coach tell me that he loves my blog but “what is up with Freshmenz Enterprises offering UV air purifiers, laundry products, UV water purifiers, etc?” Although he knows why, I understood what he meant. It is confusing to a user searching for this information (potentially looking for air and water purification products) and end up coming to a blog (mostly talking about digital media and social strategies.)

Back in 2007, I had started an e-commerce website (using the domain http://www.freshmenz.com) and set up a low budget website with a shopping cart to sell these products directly. I mass distributed a press release and was also very active in social communities engaging people with similar interests, sharing and collaborating on information about the green technologies that I was passionate about, used in my home and offered via my e-commerce website.

Content Marketing Relevancy

Content Marketing Relevancy


I originally intended for people to find me and ask me how these products have helped my family. At that time, I found how to becoming a valuable resource for people online (rather than trying to sell directly to them) results in developing many great relationships. I developed a nice customer base with customers all over the United States because they found my content useful and/or informative (via various locations on the Internet.)

Today, I use this domain for my blog yet this content still exists on hundreds of web sites driving traffic to this property. Although, I am still a resource for these products the user experience may be confusing for those who click through looking ti find information on how to clean their clothes without using laundry detergent (e.g. LaundryPure). That is… unless they find this specific post (or some other specific previous post), it is easy to understand how they could easily be lost, confused and annoyed. The fact that this content has a shelf life for many years is exactly why you want to have a solid strategy in place first (and foremost.)

I’ve worked with small brands (e.g. Freshmenz Enterprises), medium brands and large International brands on digital marketing efforts that use content to become an authority in a variety of different areas. Whether you are a major automotive supplier, a non-profit organization, a small business or a professional blogger… your Internet presence needs a strategy for long-term success.

I apologize for (originally) not having a specific plan in how I would use this domain and this blog. However, it has been a great example to show friends, colleagues, prospects and clients. Does your brand have a long-term digital strategy?





Science, Spirituality, Miracles and Social Media

9 05 2009

“]"Miracles do not 'happen...' Miracles are made." - Dr. Paul Pearsall [Photo Credit: MSD Photography]Modern Technology with Faith

Earlier this week, I read in AdAge about a catholic cardinal (in Ireland) who stated: “Make someone the gift of a prayer through text, Twitter or e-mail every day. Such a sea of prayer is sure to strengthen our sense of solidarity with one another.”

In this post, Simon Dumenco focused on the mass volume this tool endures vs. how it can be monetized, a serious topic in itself. Heck, maybe Twitter will receive a large donation from the anonymous donor surprising colleges (or some other divine intervention.)

The notion that social media can strengthen “our sense of solidarity” is an interesting thought to ponder. Could this violate the sanctity of prayer? Perhaps. Does Twitter help bind groups together? Potentially

Social media continues to be analyzed from psychographic segmentation to simple do’s and don’ts. For example, I enjoyed a great post this past February on Mashable from Sarah Evans who stated, “It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business.”

No matter who you are or what you represent – remember everybody can see you. In Dr. Paul Pearsall’s book Miracle in Maui, the second general theory from new (cosmic and quantum) science teaches us that we create our own reality by our own point of view. Can we apply this theory to social media today? What do others say about you – your brand – your company? And most importantly, do you listen to them? Take the time to listen. I recall professor Pearsall telling us, we have so many “time saving devices today but no time for anything.” Taking the time to listen is critical.

The Ten Sacred Secrets of Science Applied to Social Media

To Doug - Aloha - Paul Pearsall (March, 1997)

To Doug - Aloha - Paul Pearsall (March, 1997)


Obviously, Pearsall’s teachings inspired me (among many others, I have observed.) At times controversial, Pearsall was able to bridge science and spirituality. In Miracle in Maui, he shares ten secrets of science for the “making of miracles.” Although his teachings are at a “higher spiritual level”; looking at these complex theories – Can individuals, brands and organizations apply these theories to social media? – Can we learn how to use the tools productively?

First General Theory – Nonlocality
We’re everywhere. Are my actions on line faithful, genuine and truthful?

Second General Theory – Observer Participantcy
Reality is created by our own observations. How do I observe the world? How do others observe me?

Third General Theory – Uncertainty Principle
There is a constant state of flux in the universe. But according to Pearsall, “one thing is certain in the world: Relationships are everlasting.” Do I value all relationships?

Fourth General Theory – Complementarity Principle
There are two opposing states (e.g. energy and mass or positive and negative) Am I positive? How do I handle negativity?

Fifth Scientific Principle – Oneness
We’re all number one – everything is connected. Can I influence others? Can others influence me?

Sixth Scientific Principle – Levels of Reality
Transcending our local see-and-touch world. Do I dare to dream big? Wonder + Imagination = Miracles

Seventh Scientific Principle – Relative Timelessness
Time doesn’t tick. Can I have an “Aha!” moment?

Eighth Scientific Principle – Growth Energy Fields
Influence development of all living things. “Sudden coincidences are the pulls and pushes from these growth energy templates.” Can my tweeting inspire growth?

Ninth Scientific Principle – Entropy
Derived from the Second Law of Thermodynamics – We are all falling apart. Do I learn from mistakes to promote continued development?

Tenth Scientific Principle – Chaology
The study of Chaos. Do I fear the chaotic social web or look within it rather than away from it for clues?

The Power Of Everyone

This all may sound redundant or even a little crazy. But to summarize, I have learned from many great people in my past. From professor Pearsall who shared his knowledge of making miracles to entrepreneurial people like William “Bud” Brian who had passion about his business, his brand but also (most importantly) the people he worked with and his relationships. There are many other great colleagues and team members and even a few not so great ones who have inspired me. Now, the Internet is more of a social medium than we have ever seen in our modern day. As part of a “nonlocal” and connected universe  I look forward to continued learning and growth. And potentially teaching or inspiring others too – building many great relationships!

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