LevelSet Solutions Releases 2011 SEO Insights and Tips

22 03 2011

ROYAL OAK, MI, Feb. 18, 2010 – LevelSet Solutions released today 2011 SEO Insights and Tips authored by Doug Menzer, Senior Search Strategist. The white paper is available to download at http://www.levelsetsolutions.com. Levelset Solutions offers Internet marketing services and technology solutions for small to large companies. Download 2011 SEO Insights and Tips

About LevelSet Solutions

LevelSet Solutions is a collection of highly experienced and talented professionals who joined forces because of their passion to help companies grow and succeed. Its vision is to provide superior planning, execution, and success. LevelSet Solutions suite of services include Internet marketing and business technology solutions and custom software. Its passion coupled with its superior project management and ability to execute on smart plans makes LevelSet Solutions an asset and unique partner. For more information, visit http://www.levelsetsolutions.com, call 248-629-9207 or engage at Twitter, Facebook or LinkedIn





Belle Tire to Host First Tire Man Tweetup with Detroit Pistons

24 03 2010

Belle Tire is hosting the first ever Tire Man meet and tweet with Detroit Pistons player Jonas Jerebko March 30, 2010 from 3p.m. to 4:30 p.m.at the Belle Tire at 770 Brown Road in Auburn Hills.

ALLEN PARK, Mich., Mar. 24, 2010 – On Tuesday, March 30, 2010, Belle Tire is hosting the first ever Tire Man Tweetup featuring Detroit Pistons forward Jonas Jerebko. Belle Tire will host the meet and tweet with this Pistons star, fans and friends at the location at 770 Brown Road in Auburn Hills, Mich. The Tire Man Tweetup

WHEN: Tuesday, March 30, 2010 from 3 p.m. – 4:30 p.m.

WHERE: Belle Tire, 770 Brown Road, Auburn Hills, Mich. 48326

At the Tweetup participants can enjoy giveaways from Belle Tire as well as hot dogs and refreshments. Detroit Piston Jonas Jerebko will be signing photos for fans and Tire Man will be on location. One registered attendee will win a set of tires courtesy of Belle Tire.

What is a Tweetup? A Tweetup is a meet up event for those who use Twitter as a communication tool. It is a great way for those with similar interests who actively communicate with each other online to “meet and tweet” offline. Even those who are not familiar with Twitter can use this great opportunity to meet some new friends, and everybody can come and meet Detroit Pistons forward Jonas Jerebko in person.

Organized by @Tire_Man on Twitter, this Detroit area Tweetup is a chance for all of those who Micrblog in the Detroit area to network, have a little fun and meet a Detroit Pistons player. To sign up, please visit the Tire Man Tweetup Event Page on Facebook….

Also, join the conversation by becoming a fan of Belle Tire on Facebook, following @Tire_Man on Twitter and those attending the event can feel free to add pictures to the Belle Tire – Tire Man Tweetup flickr pool. This is simply a group where members share their photos. Visit the Tire Man Flickr pool...

If you’re interested in following along from home or any other virtual location, the event’s hashtag is #TireTweetup. Include this in all tweets pertaining to the event.

About Belle Tire
Allen Park, Mich.-based Belle Tire was founded in 1922 when it opened the first Belle Tire location in Detroit, Mich. Today, the company has expanded to 80 locations across Michigan and Ohio. Belle Tire offers discount tires and variety of car care needs, ranging from auto glass repair, auto glass replacement, brakes, alignments, batteries, shocks and struts, exhaust system repair, batteries, and oil changes. For more information about Belle Tire, visit http://www.belletire.com/. Join the Belle Tire Advantage today, http://www.belletireadvantage.com/.





New Jobs in Michigan? Yes Please!

3 12 2009

Companies in Michigan have hired several great people including Jenn Weesies, Patti Swanson and Dave Lemieux due to our young entrepreneurial drive and diverse acumen in business matters.

Recently , Jenn and I were profiled on Metromode Media, an online weekly publication that highlights the positive happenings in the Metro Detroit region (go to www.metromodemedia.com) to learn more.

Metromode has recently launched a new Talent Retention Program to highlight available opportunities and profiles of professionals who have landed or created jobs in the area. I love how Metromode is disputing the myth that you have to leave Michigan in order to find a job! This is an ongoing initiative and they are always looking for new people to profile. So give them a shout if you are creating jobs or have landed a job here in Michigan recently!

Click here to read the profile of Doug Menzer on Metromode.

Click here to read the profile of Jenn Weesies on Metromode





Increasing Relevance to Improve Ranking

31 07 2009

I can’t stress the importance of research, strategy and planning (enough) in any good marketing strategy. I attempted to describe this in my post from this April titled: Moving the Needle with “New Media” – Technically Speaking (under the subheading: Finally, don’t just throw your time or budget away!) A solid digital business strategy will ensure that the work done has an incremental and long-term value for years to come. Is this branding at its best?

Yesterday, I was training a small group on best blogging practices. Good thing, I’m able to use my own blog as an example of how content marketing has a “shelf life of years.”

I have started several blogs over the years either for friends, clients and even myself – all with a variety of different purposes or strategies. This very blog (http://www.freshmenz.wordpress.com) (originally) started in May of 2008 to discuss products that my family uses in our home.

In May of this year, I started using this blog to discuss topics of interest to share certain passions, experiences and stories in my life. Thus, I began writing somewhat regularly on this blog. As it began to pick up popularity with my content on social media and digital marketing, this caused some confusion with some of my audience.

For example, I had a Michigan business coach tell me that he loves my blog but “what is up with Freshmenz Enterprises offering UV air purifiers, laundry products, UV water purifiers, etc?” Although he knows why, I understood what he meant. It is confusing to a user searching for this information (potentially looking for air and water purification products) and end up coming to a blog (mostly talking about digital media and social strategies.)

Back in 2007, I had started an e-commerce website (using the domain http://www.freshmenz.com) and set up a low budget website with a shopping cart to sell these products directly. I mass distributed a press release and was also very active in social communities engaging people with similar interests, sharing and collaborating on information about the green technologies that I was passionate about, used in my home and offered via my e-commerce website.

Content Marketing Relevancy

Content Marketing Relevancy


I originally intended for people to find me and ask me how these products have helped my family. At that time, I found how to becoming a valuable resource for people online (rather than trying to sell directly to them) results in developing many great relationships. I developed a nice customer base with customers all over the United States because they found my content useful and/or informative (via various locations on the Internet.)

Today, I use this domain for my blog yet this content still exists on hundreds of web sites driving traffic to this property. Although, I am still a resource for these products the user experience may be confusing for those who click through looking ti find information on how to clean their clothes without using laundry detergent (e.g. LaundryPure). That is… unless they find this specific post (or some other specific previous post), it is easy to understand how they could easily be lost, confused and annoyed. The fact that this content has a shelf life for many years is exactly why you want to have a solid strategy in place first (and foremost.)

I’ve worked with small brands (e.g. Freshmenz Enterprises), medium brands and large International brands on digital marketing efforts that use content to become an authority in a variety of different areas. Whether you are a major automotive supplier, a non-profit organization, a small business or a professional blogger… your Internet presence needs a strategy for long-term success.

I apologize for (originally) not having a specific plan in how I would use this domain and this blog. However, it has been a great example to show friends, colleagues, prospects and clients. Does your brand have a long-term digital strategy?





Content Marketing Tool Tip – Building Powerful Online Visibility

16 07 2009

PRWeb Webinar: How to Use Your News to Bring Customers Straight to Your Door

Today, a free, one-hour Webinar hosted by PRWeb’s Jiyan Wei ( @PRWeb – at Twitter) taught participants how to use news releases online to build an your brands authority via the power of the Internet, attracting customers to your website.

Featured co-presenters included:

Janet Driscoll Miller – President and CEO for SEO firm, Search Mojo
Stacey Wells Justice – Director of Corporate Communications for Vocus

Among the topic on using online digital press release services like PRWeb, Miller described that “Links pointing to your website from other websites, inbound links, are the most important element in Google’s ranking algorithm. Links are treated like a vote of popularity for a website about a particular subject.” Press releases (a.k.a. web releases) are a great part of a robust content marketing strategy to build inbound links.

How PRWeb Changed the Press Release

This Webinar was a perfect opportunity for our interns, prospects and current clients to learn how and why we integrate these functions and get results.

For more information please visit: PRWeb Webinar: How to Use Your News to Bring Customers Straight to Your Door

Click Here To View PowerPoint: Use News to Bring Customers to Your Door( PRWeb) Webinar

Posted using ShareThis





You’re never too young to learn on a PC!

11 06 2009

I’m a finalist in the Microsoft Brickfish contest.

Submitted for: Windows® Brand Ambassador — Semi-Finals

You're never too young to learn on a PC.





That was then… This is NOW!

20 05 2009

The past several posts have focused on philosophical approaches to our universe that we all share and in particular how New Media is evolving. How businesses, brands and individuals can adapt. Our world is forever changed (and continually changing) – how we view and live through the changes is critical to how we advance. As Ayn Rand stated, “Morality is the judgment to distinguish right and wrong, vision to see the truth, courage to act upon it, dedication to that which is good, integrity to stand by the good at any price.”

No matter what you believe or how many philosophies we study. I believe that my parents and grandparents taught me the value and romance of what really matters in life. I am very lucky for that! Feel the L-O-V-E . A few years ago, I wrote the following poem:

Memo To Society

My sweet society, I can’t comprehend you and your ways.
The years go by, trends forever changing, with formidable,
impressions you leave in our minds, innocent yet cruel at times,
manifesting each generation as cohorts of idiosyncratic identities.

What troubles you so? Is it the mass media showering your
vitality with an irresistible craving for lust and ferocity,
bringing an infinite quest for every conceivable desire, leaving
the need for willpower damaged as debris from an imploded building?

Where did you lose your innocence and romance? I’ve heard it was
seen in a time when my grandparents were young, singing seducing
sweet melodies to be enjoyed by all audible ears, gently whisking
worries to a place of happiness and family.

Society where are you going now? Love quickly turns to hate
in the absence of selflessness and respect, bringing us to a place
where children grow up too fast and parents can’t validate values
for living lavishly while being humble to understand basic needs.

Society you now own instant gratification beyond the wildest
imagination. Today, with so many time saving devices and no time,
I want it all and I want it now, thank you for being a raging river.
I’ll be a cork, take me downstream, how you want to control!

Today, our world has been turned upside down. Many still don’t know where they are going. Are you fighting it or being a cork? – as Dr. Andrew Barclay at M.S.U. would put it.

Success is measured by our authenticity, transparency and accepting the responsibility – keeping our integrity along the way no matter what! From a business stance, how do we collectively navigate through the aftershocks from the earthquakes that left our world fragile. “That was then…. This is NOW!” is a movement to consider being driven by Agency17. Collectively – can good people start to clear the dust from this turmoil to begin moving forward?

Agency17 and The NOW! project is leading this very movement.

Todd Smith from Agency17 discusses “that was then, this is NOW”.
Source: agency17 (Viddler)

Can an agency foster the collaboration, synergy and harmony working as something bigger and greater than itself?





Science, Spirituality, Miracles and Social Media

9 05 2009

“]"Miracles do not 'happen...' Miracles are made." - Dr. Paul Pearsall [Photo Credit: MSD Photography]Modern Technology with Faith

Earlier this week, I read in AdAge about a catholic cardinal (in Ireland) who stated: “Make someone the gift of a prayer through text, Twitter or e-mail every day. Such a sea of prayer is sure to strengthen our sense of solidarity with one another.”

In this post, Simon Dumenco focused on the mass volume this tool endures vs. how it can be monetized, a serious topic in itself. Heck, maybe Twitter will receive a large donation from the anonymous donor surprising colleges (or some other divine intervention.)

The notion that social media can strengthen “our sense of solidarity” is an interesting thought to ponder. Could this violate the sanctity of prayer? Perhaps. Does Twitter help bind groups together? Potentially

Social media continues to be analyzed from psychographic segmentation to simple do’s and don’ts. For example, I enjoyed a great post this past February on Mashable from Sarah Evans who stated, “It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business.”

No matter who you are or what you represent – remember everybody can see you. In Dr. Paul Pearsall’s book Miracle in Maui, the second general theory from new (cosmic and quantum) science teaches us that we create our own reality by our own point of view. Can we apply this theory to social media today? What do others say about you – your brand – your company? And most importantly, do you listen to them? Take the time to listen. I recall professor Pearsall telling us, we have so many “time saving devices today but no time for anything.” Taking the time to listen is critical.

The Ten Sacred Secrets of Science Applied to Social Media

To Doug - Aloha - Paul Pearsall (March, 1997)

To Doug - Aloha - Paul Pearsall (March, 1997)


Obviously, Pearsall’s teachings inspired me (among many others, I have observed.) At times controversial, Pearsall was able to bridge science and spirituality. In Miracle in Maui, he shares ten secrets of science for the “making of miracles.” Although his teachings are at a “higher spiritual level”; looking at these complex theories – Can individuals, brands and organizations apply these theories to social media? – Can we learn how to use the tools productively?

First General Theory – Nonlocality
We’re everywhere. Are my actions on line faithful, genuine and truthful?

Second General Theory – Observer Participantcy
Reality is created by our own observations. How do I observe the world? How do others observe me?

Third General Theory – Uncertainty Principle
There is a constant state of flux in the universe. But according to Pearsall, “one thing is certain in the world: Relationships are everlasting.” Do I value all relationships?

Fourth General Theory – Complementarity Principle
There are two opposing states (e.g. energy and mass or positive and negative) Am I positive? How do I handle negativity?

Fifth Scientific Principle – Oneness
We’re all number one – everything is connected. Can I influence others? Can others influence me?

Sixth Scientific Principle – Levels of Reality
Transcending our local see-and-touch world. Do I dare to dream big? Wonder + Imagination = Miracles

Seventh Scientific Principle – Relative Timelessness
Time doesn’t tick. Can I have an “Aha!” moment?

Eighth Scientific Principle – Growth Energy Fields
Influence development of all living things. “Sudden coincidences are the pulls and pushes from these growth energy templates.” Can my tweeting inspire growth?

Ninth Scientific Principle – Entropy
Derived from the Second Law of Thermodynamics – We are all falling apart. Do I learn from mistakes to promote continued development?

Tenth Scientific Principle – Chaology
The study of Chaos. Do I fear the chaotic social web or look within it rather than away from it for clues?

The Power Of Everyone

This all may sound redundant or even a little crazy. But to summarize, I have learned from many great people in my past. From professor Pearsall who shared his knowledge of making miracles to entrepreneurial people like William “Bud” Brian who had passion about his business, his brand but also (most importantly) the people he worked with and his relationships. There are many other great colleagues and team members and even a few not so great ones who have inspired me. Now, the Internet is more of a social medium than we have ever seen in our modern day. As part of a “nonlocal” and connected universe  I look forward to continued learning and growth. And potentially teaching or inspiring others too – building many great relationships!

Fwix Local Content





SmartFinds Internet Marketing Earns Top Honors For Entrepreneurial Award In Internet Marketing Services

5 05 2009

SmartFinds Internet Marketing honored as one Of the 2009 Michigan 50 companies to watch for Internet marketing services

Birmingham, Michigan – April 30, 2009 (SMARTFINDS INTERNET MARKETING) – SmartFinds Internet Marketing has been recognized as one of the 2009 “Michigan 50 Companies to Watch,” an awards program sponsored by the Edward Lowe Foundation and presented by Michigan Celebrates Small Business.

“SmartFinds Internet Marketing is an outstanding company and deserves recognition as one of Michigan’s companies to watch,’” noted the Edward Lowe Foundation in a written acknowledgement.

Michigan 50 Companies to Watch celebrates high-performing companies in the state of Michigan. Known for their contributions in the marketplace, innovative products, unique processes or philanthropic actions, these companies represent a wide range of industries throughout the state.

Winners were selected by judges from the banking, economic development, entrepreneurship development and venture capital communities. Judges evaluated the nominees’ demonstrated intent and capacity to grow based on one or more of the following:

-Employee or sales growth.
-Exceptional entrepreneurial leadership.
-Sustainable competitive advantage.
-Other notable factors that showcase the company’s success.

“We are honored to be selected as a recipient of this award,” commented Melih Oztalay, CEO of SmartFinds Internet Marketing. “This award helps showcase our company’s creativity and technical skills in providing corporations with complete Internet marketing services and solutions.”

CEO Melih Oztalay has fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a digital marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines.

SmartFinds Internet Marketing provides businesses with Internet marketing services and solutions that include all or a combination of the following to meet the business growth and revenue objectives: Research, Strategy and Planning; Creative and Technical Development; Content Marketing; Social Media Marketing; Internet advertising solutions; Management, Measurement and Analysis.

The official unveiling of the Michigan 50 class of 2009 will take place during a Michigan Celebrates Small Business event at Lansing Center in Lansing, Michigan on April 30, 2009. Michigan Celebrates Small Business are presented in association with the Michigan Economic Development Corporation, Michigan Small Business & Technology Development Center, Small Business Association of Michigan, the U.S. Small Business Administration and the Edward Lowe Foundation.





What is a Global Marketing Effort?

23 04 2009

A Global Marketing Effort

A Global Marketing Effort

Feel free to read some of the great automotive articles by Freelance writer – Mike Trudel Safe, Green, Connected and Innovative Automotive Technology