My name is Doug Menzer. I’ve held a variety of leadership positions during the course of my career. I’ve accepted many responsibilities and thrive on exceeding expectations for my diverse roster of clients from global fortune 100 companies to small businesses and start-up ventures.
To help ensure flawless execution for all projects, I work with many client marketing and advertising teams with trust and integrity and I am responsible for managing and facilitating the development and implementation of client solutions by working closely with internal teams, partners and vendors.
As an 11-year veteran of marketing communications and building dialogue, I have focused on Digital communications throughout my entire academic and professional career, earning a “modern day marketer” reputation. I enjoy providing services and complete solutions for companies wanting to acquire and retain customers with compelling digital strategies, or working with traditional methods. I’m highly skilled in content marketing campaigns, online advertising and other emerging digital marketing channels including social strategies and is a creative and trusted authority on Social Media and Content Marketing (Digital PR.)
I’m always thinking of the next big idea and challenge myself and others to stay on the cutting edge. I’m a passionate and untiring researcher, hard worker and strive to deliver on what I promise, always. I dig deep into my clients needs and put their best interest at the front. My global perspective and comprehensive experience with a diverse roster of Fortune 500 clients is extremely valuable.
I began my career at VSI Holdings and from 1999 to 2006, I provided successful support to my teams, serving as a highly qualified professional with varied experiences in I.T., Operations and Program/Process Management. Along with my leadership and ability to work in multiple system applications fluidly, my true passion is providing customers with real solutions that get measurable results.
I have successfully facilitated the rapid growth of emerging start-up companies under my guidance. For example, in 2005, I worked with organizations such as the Michigan Economic Development Corporation (MEDC) to help a surgical supply company network in Southeast Michigan to promote breakthrough growth. In early 2007, I moved on to other consultation jobs for C-Level consultation with large corporations within the healthcare industry prior to entering back into marketing full time.
I am a graduate of Michigan State University and hold a B.A. in Communications and a B.S. in Psychology from Michigan State University.
Strengths include:
• Research, Strategy and Planning
• Social Media Strategies (SMM)
• Digital PR (Sales Support, Crisis Management, Brand Management)
• Technical Marketing (SEO – Search Engine Optimization; SEM – Search Engine Marketing)
• Advertising (Paid Search, Display Advertising – Rich Media)
• Website Design & Development
• Online Reputation Monitoring
• Website Usability, Conversion & Analytics
• Wireframes & Information Architecture
• Competitive Intelligence
• Digital Marketing (Content Syndication)
• Coordination of Online Marketing with Offline
• International eCommerce Strategy
• International Language Translation & Localization
• Internet Auctions / eCommerce Clearance
• Geographical Web Marketing
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