Content Marketing Tool Tip – Building Powerful Online Visibility

16 07 2009

PRWeb Webinar: How to Use Your News to Bring Customers Straight to Your Door

Today, a free, one-hour Webinar hosted by PRWeb’s Jiyan Wei ( @PRWeb – at Twitter) taught participants how to use news releases online to build an your brands authority via the power of the Internet, attracting customers to your website.

Featured co-presenters included:
• Janet Driscoll Miller – President and CEO for SEO firm, Search Mojo
• Stacey Wells Justice – Director of Corporate Communications for Vocus

Among the topic on using online digital press release services like PRWeb, Miller described that “Links pointing to your website from other websites, inbound links, are the most important element in Google’s ranking algorithm. Links are treated like a vote of popularity for a website about a particular subject.” Press releases (a.k.a. web releases) are a great part of a robust content marketing strategy to build inbound links.

How PRWeb Changed the Press Release

This Webinar was a perfect opportunity for our interns, prospects and current clients to learn how and why we integrate these functions and get results.

For more information please visit: PRWeb Webinar: How to Use Your News to Bring Customers Straight to Your Door

Click Here To View PowerPoint: Use News to Bring Customers to Your Door( PRWeb) Webinar

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Date : July 16, 2009
Tags: business content, content is king, content marketing, digital press release, press releases, prweb, Web Releases
Categories : Digital Communications, new media

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